Dating Coaching
As a dating and relationship coach, I will guide you in navigating modern dating with confidence, and to build the skills and confidence to find a relationship that feels healthy and aligned with your goals and aspirations.Does dating feel harder than it should?
Are you tired of meeting people who seem promising, only to be disappointed?
Do you feel discouraged by how often dating has lead to bad chemistry, or another dead end?
Is companionship something you deeply desire?
Are you ready to understand your dating patterns, make more intentional choices, and to create a different experience in love?
Are you ready to believe that the relationship you desire is possible, and to learn how to move toward it with confidence?
Let's make it happen.
I know what it’s like to feel that relationships are just out of your reach.
I also know how frustrating dating can become, when the same disappointments, patterns, or dead ends seem to repeat themselves. AND I know that it is possible to approach dating in an entirely new way.
Please know that:
- Dating matterns can feel automatic and difficult to change. But they aren’t.
- Attraction can be powerful. Chemistry can be exciting. But neither one tells us whether someone is truly compatible with us.
- To add to the confusion, dating apps can feel like an unfamilliar wasteland. With some finesse and proper intention, you can find what you're looking for.
- Learning to date with greater awareness and intention can be one of the most empowering things you do. And the payoff can extend far beyond dating itself.
- Self-sabotage is real - even if we don’t realize we are doing it (I’ve been there as well!).
- You CAN become more confident in dating, make better choices, and find and build the relationships you truly desire and deserve.
Ready to take your dating life into your own hands, and attract the relationship you truly want?
Intentional Dating
Wanting companionship is a valid and beautiful desire. But it sure isn’t easy to find, right? You may be surprised about what a game changer some loving and informed support can be. I LOVE dating coaching and have developed a program that provides fun and effective support each step of the way.

Phase 1: Confidence Coaching Program
Have you ever heard that confidence is the sexiest quality? It’s true! We will first take a look at the state of your confidence, where you’d like to make improvements, and have some fun doing it! From loving your life as it is to loving the person you see in the mirror to getting crystal clear on how to have boundaries we are going to get you feeling stronger than ever and ready to attract other confident people into your life.


Phase 2: Showcasing your best self
Let’s get intentional! It’s time to develop a strategy that is going to help make your dating experience positive, no matter how many second dates you go on. Together we will determine your dating goals and how to achieve them. Get out your apps, let’s get you ready to get out there!

Phase 3: Dating strategy and guidance
Let the fun begin! It’s time to start matching and seeing where your dating journey takes you. Together we will take the confidence you’ve built to get comfortable meeting new people on and off the apps, make sure you have support prepping for your first dates, and help navigating what happens after.

Do you have the desire to get confident and start a new fun and exciting chapter in your dating life?
While I have a methodology that has been proven to help you become a more confident and intentional dater…
- Each person is different
- Dating experiences and challenges are different
- And therefore…each person's path forward is different
This is why I ALWAYS offer personalized support based on where YOU are when we meet. No matter what we're working on together, I'll be there for YOU every step of the way, and we will co-create action plans based on your dating goals, your past experience, your compatability, and your personality. Together, we will move you towards the relationship you want.
Want a dating coach, but not sure where to start?
I have three different customized programs to meet you where you are on your dating adventures and what you want to accomplish during our time together.
The Dating App Overhaul
90-minute fireworks session
- Pre-workshop assessment
- One 90-minute dating app profile consultation, to optimize all of your profiles.
- Personalized action plan
$149
Installment plans available
~$5-$25/mo
Dating With Confidence Package
one month program
- Pre-program assessment
- One 90-minute fireworks workshop
- Three 60-minute live 1:1 action plan sessions
- One month of unlimited daily text/voice memo support
- Weekly action plans personalized to your goals
- Dating app optimization program
- Speed dating strategy and self marketing program
- Customized resources and homework based on your unique needs
$499
Installment plans available
~$14-$83/mo
The Intentional Dating 3 month intensive
3 month full guided program
- Pre-program assessment
- One 90-minute fireworks workshop
- Seven 60-minute live 1:1 action plan sessions
- Three months of unlimited daily text/voice memo support
- Weekly action plans personalized to your goals
- Comprehensive confidence assessment
- Full Dating app optimization program
- Speed dating strategy and self marketing program
- Dating strategy and reflection
- Customized resources and homework based on your unique needs
$1,499
Installment plans available
~$41-$249/mo
FAQs
I don't know exactly what type of support I need, is coaching right for me?
As a dating and relationship coach, I work with people from around the world to ecome more confident, intentional, and successful in their dating lives. I help them understand what they are looking for, to recognize the patterns and choices that may be getting in their way, and to develop practical strategies for meeting, connecting with, and choosing people who are a better fit for the relationship they want. You don't need to understand exactly what isn't working to start. Gaining that clarity is part of the process. Working together, we will look at where you are now, what you want to change, and what will best help you achieve your dating goals.
If you aren’t familiar with the coaching process you may have a lot of questions. Ask me! Send me a message using the form below or book a quick chat here.
What is the difference between coaching and therapy?
I am a BIG fan of therapy and utilize it myself! They are very distinct types of support, both offering valuable guidance.
Put shortly, coaching is a process that is heavily future-focused. Outcomes are discussed and action plans created to ensure you reach them. Therapy, on the other hand, is largely analytic and often looks at one’s past, addressing trauma, or mental health concerns.
What is text/voice memo support?
Let me support you in real time! The time in between our calls is the “activation” period of your coaching program. During this time you may discover things, have questions come up, or need some additional guidance. My coaching programs are unique in that I provide ongoing support to my clients between our in person sessions via WhatsApp.
Want to get my take on something? Reach out, and expect a timely and thoughtful response in return.
Do you work with all genders?
Yes! I work with people of ALL backgrounds and identities.
Do you have infrequently asked questions?
Ask them below! I will get back to you within 24 hours
Testimonials
About your Coach
Janice Formichella | BA, MPA
Like many of us, I wasn’t raised with examples of healthy relationships to learn from. I WAS raised to believe that one of the most important things you can do in life is to be married and that long-term relationships were all encompassing. This caused me to be controlling and anxious in my early relationships and to allow myself to be treated horribly for the sake of saving the relationship.
I was married and then divorced at a very young age. This caused me to enter the dating world with low self-worth and move in and out of relationships with low expectations and standards.
Being in a physically abusive relationship caused me to re-enter the dating world hungry for attention but terrified of intimacy and therefore heavily avoidant. Relationship after relationship ended painfully and led me to devote years of my life to improving myself, learning about relationships, becoming my own soulmate. THEN, I figured out how to date with confidence, healthy boundaries, and curiosity (and the ability to attract and keep GREAT relationships).
As a secure attachment coach, I am here to help you do the same.
Besides my personal experience, I am a qualified Beautiful You life coach, a certified group facilitator with Sacred Sister, hold a BA in Gender Studies from ASU, and an MPA from NYU.