My Portfolio

A sample of my work
Blog post: Birth Equity in America

Blog post: Birth Equity in America

Writing about social justice issues is a passion of mine. I loved the opportunity to present an overview of the American birth equity crisis to the AfterThird readers. I have followed this blog post up with a social media series on the topic and this project shows my ability to create a content plan with […]

Women’s History Blogger: Recollections.com

Women’s History Blogger: Recollections.com

Being hired as a regular contributor for Recollections has been a professional dream come true. Each blog post is based on personal research and has led to increased engagement on the company blog.

LivingNow Magazine

LivingNow Magazine

From October 2016 to December 2017 I worked as one of the primary editors for LivingNow Magazine, one of Australia’s longest running wellness publications. I was responsible for the selection of articles and the finalizing of all articles for print and online use.

Additionally, I managed all company social media accounts and SEO related projects.

Top 10 Wild Women Of The West

Top 10 Wild Women Of The West

Writing about a personal interest of mine, Top 10 Wild Women Of The West is a funny and informative article using a list format. Each of the women is written about using multiple sources, displaying my research capability.

Proofreading: Thirty Years of Wildlife Victoria

Proofreading: Thirty Years of Wildlife Victoria

I was honored to help proofread Wildlife Victoria’s 30-year commemorative photography and history collection. My work on this project demonstrates my unique ability to switch back and forth between American and Australian styles of writing.

Top 10 Unexpected Outcomes Of Prohibition

Top 10 Unexpected Outcomes Of Prohibition

Using my own brand of humour and wit along with personal knowledge and research, I developed the idea for Top 10 Unexpected Outcomes Of Prohibition. The article represents my article-writing ability, use of sources, and ability to use humor in my writing.

Ovulation tests and tracking 101

Ovulation tests and tracking 101

AfterThird has hired me to create two different series of articles for new and expectant parents, a favorite topic of mine. The articles show my ability to research new topics and turn what I learn into a readable format.

Clothing Descriptions for Recollections

Clothing Descriptions for Recollections

I love writing product descriptions! I have the pleasure of writing for the wonderful Recollections from time to time and love the opportunity to tell a bit of a story about each dress.

Creative direction, project management, web copy: Carlson Crafted website

Creative direction, project management, web copy: Carlson Crafted website

I had the privilege to manage the design of a new website for Carlson Crafted, a high-end door producer. Using my own concept I worked closely with the designer to create the outline for the site, worked with the owners of the company to develop the content, and created original copy for the entire site.

e-Commerce copywriting: Steampunk Threads

e-Commerce copywriting: Steampunk Threads

I absolutely love writing product descriptions and was thrilled to be hired by the company Steampunk Threads to take charge of all of their e-commerce writing. My goal is to make each and every description reflect the attitude of the company and the interest of the customer.

Can I Fly While Pregnant?

Can I Fly While Pregnant?

I have enjoyed having AfterThird as a regular client for the past year. The company has hired me to create two different series of articles for new and expectant parents. The articles show my ability to research new topics and turn what I learn into a readable format.

Editing and proofreading: Ion Solar

Editing and proofreading: Ion Solar

I love to do technical proofreading! This year I was thrilled to be given the opportunity to proofread the extensive new employees exam given to new Ion Solar technicians and salespeople.

What To Eat During Your Break-up

What To Eat During Your Break-up

Using research and personal experience, What to Eat During Your Break-up is a creative wellness article that advises on how to best look after your diet after the separation from a partner. Utilizing reputable sources, it includes many citations and is a fun but informative read, outlining my ability to provide high-quality wellness articles.

10 Amazing Facts About Gin

10 Amazing Facts About Gin

A fun article I got to do on one of my favorite subjects.

Infographic copy: Ed Bozarth Chevrolet

Infographic copy: Ed Bozarth Chevrolet

What makes a place a great place to sell cars? Using multiple staff interviews and industry research, I wrote this article about working as a sales associate at Ed Bozarth Chevrolet and the copy for the attached infographic. As project lead, it is a good example of my ability to come up with a concept and execute it with a competent graphic designer.

Rec People: Why the Rapid Growth?

Rec People: Why the Rapid Growth?

Taking direction from the client and utilizing statistics provided, the following article was written to demonstrate the quality of service provided by an innovative and rising star in the Australian recruitment sector.

Website copy: Broken Heart Repair Kit

Website copy: Broken Heart Repair Kit

Utilizing personal experience and research, I have created all of the copy for the Broken Heart Repair Kit, its featured 14-day email support program, and all associated materials.

Blog Management: hollithompson.com

Blog Management: hollithompson.com

From 2012 to 2016 I worked as an administrative consultant for HolliThompson.com, helping to manage, edit, and maintain her health and wellness blog. During this time I took creative and editorial direction from ownership, creating regular blog posts on various topics as requested, repurposing content, and preparing content for blog suitability. The blog was the recipient of several awards during my time on staff and received consistent high readership.

Website copy: Bremer Farm

Website copy: Bremer Farm

Using a personally designed brief and a short interview with the client, I created the simple yet descriptive copy for the Bremer Farms website.

Email for Get Me Out of Here! Corporate Escapee Success Stories Night

Email for Get Me Out of Here! Corporate Escapee Success Stories Night

With the objective of reaching prospective small business owners in the greater Melbourne area, I created a panel of local small business owners who were willing to tell their stories. The copy of the event was crafted to appeal to all small business owners, regardless of their background in corporate organizations, but with the promise of hearing what works and what doesn’t when it comes to the dream of being self-employed.

Fast Future’s predictions for 2018 and beyond social media campaign

Fast Future’s predictions for 2018 and beyond social media campaign

Utilizing company publications and the provided graphics, I was responsible for producing informative copy for a series of social media posts for Fast Future Publishing. The social media posts were used across various platforms and exhibit my ability to deliver short copy with little to no prior knowledge of the subject matter.

Email for 14-day drip campaign

Email for 14-day drip campaign

‘It’s time to move’ is part of a 14-day email support program that I have developed for women who are going through separations from romantic partners. This email demonstrates my ability to speak to a targeted audience and is a good example of an email with an intimate style sent to a list.

LinkedIn Optimization for Business Consultant

LinkedIn Optimization for Business Consultant

For many professions, LinkedIn is the most important way to reach the right people. It is therefore vitally important to present yourself in the best light and using the best strategy. Because it is often hard to write about yourself, professionals have outsourced this task to me and I have created LinkedIn profiles for professionals in a wide range of industries. This profile exhibits my ability to write to a brief, work closely with clients, and write on a topic for which I had little knowledge of previously.

LinkedIn Profile Optimization for Emerging Entrepreneur

LinkedIn Profile Optimization for Emerging Entrepreneur

Transitioning into a vastly different industry from whence she came, this client came to me in need of a new LinkedIn profile that showcased her current career while highlighting the relevance of her previous positions.

Social Star Open Mic Pitch Night Instagram posts

Social Star Open Mic Pitch Night Instagram posts

Using the event concept I developed with my co-producer, I created a series of Instagram posts to go along with graphics provided to me. I received great feedback on the posts and the event was a huge success.

Collective Potential fundraising materials

Collective Potential fundraising materials

When the nonprofit organization needed its funding materials edited and proofread in time for their deadline 24-hours later, I was happy to step in. Copyedited using Australian English, the documents were checked for consistency, spelling, punctuation, and grammar; along with the statistics cross-checked.

10 Offbeat Facts About The Macy’s Thanksgiving Parade

10 Offbeat Facts About The Macy’s Thanksgiving Parade

I love to write about history! Knowing that Thanksgiving was coming up I submitted this well-researched list of fun facts about the Macy’s Thanksgiving Parade. The topic was an original idea and the article is written using original research. Each of the 10 facts on the list has reputable resources. The article demonstrates my ability to devise creative content, conduct research, and write in a digestible format.

Star of the Show: An Interview with Mrs. Claus

Star of the Show: An Interview with Mrs. Claus

I had a great time interviewing Ashley Martinez of the Pine Ridge Dude Ranch about her family’s history with the resort and her portrayal of Mrs. Claus. This article represents my ability to conduct interviews and research and then take what I have learned and turn it into digestible material for blog purposes.

Top 10 Highly Successful Liars From History

Top 10 Highly Successful Liars From History

Produced using my own research, 10 High Successful Liars from History is an article that is humorous, informative, and well documented. Using multiple sources to tell the stories of each of the historical figures I selected, the piece is easy to read while also intellectual.

Isadora Duncan

Isadora Duncan

I love to tell the stories of lesser-known women from history! Isadora Duncan was a fascinating woman with a story that will hopefully be turned into a film someday. I was honored to write this article about her life for Sheroes of History.